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Technology To Leverage Your Business
You witnessed, were a victim of or have at least heard about the bursting of the
dot com bubble in the fall of 2001. Fortunes that had been made overnight were
lost overnight. The sky was falling. It was a very scary time for a lot of people. Some said that
the World Wide Web was just a flash-in-the-pan idea that had been over-hyped
and that the crash was irrefutable proof of that fact.
There were, however, some survivors of the 2001 dot com bust. The survivors
had a few important commonalities and there were those who insisted that the
World Wide Web was more important than ever and had a very bright future
indeed. One of those who saw the results of the 2001 dot com bust as a ‘glass half full’
rather than a ‘glass half empty’ was a man by the name of Tim O’Reilly. O’Reilly
(of O’Reilly Media) met with Dale Dougherty of Media Live International in 2004.
Out of that meeting the term ‘Web 2.0’ was born.
The definition that Tim O’Reilly gives for Web 2.0 is: "Web 2.0 is the business
revolution in the computer industry caused by the move to the internet as
platform, and an attempt to understand the rules for success on that new
platform. Chief among those rules is this: Build applications that harness network effects to
get better the more people use them." Web 2.0 can be viewed as an upgrade to the World Wide Web. It is still the web
but it is a new and improved version of the web.
New technologies such as blogs, social bookmarking, wikis, podcasts and RSS
feeds are just a few of the technologies that are helping to shape and direct Web
2.0. The Web before the dot com crash is often referred to as Web 1.0 now but only
since the coining of the term Web 2.0. Some of the more obvious difference between Web 1.0 and Web 2.0 are:
DoubleClick replaced by Google AdSense, Britannica Online replaced by
Wikipedia, Personal Web Pages replaced by Blogs, Content Management
Systems replaced by Wikis and Directories replaced by Tagging.
These are only a very few of the differences between Web 1.0 and Web 2.0 but
they are major ones.
The commonality of many of the differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and
controlled by the ‘powers-that-be’ and Web 2.0 is driven by users.
That is a huge difference and the one that is making Web 2.0 more and more
user friendly not to mention more and more profitable for just average people.
You might even call it a power shift of seismic proportions.
Once the websites that could be accessed on the Internet were built and
controlled by only a few and were certainly not ‘interactive’ but today anybody
with an idea, a few dollars and just a little know-how can build a Web 2.0 website
that is completely interactive and turn it into a money-making enterprise if they
choose to. The technology is there. It is easy to use. It is accessible and it is relatively
cheap....some of it is even free.
Many websites that started out as static websites are now adding features like
blogs and forums and propelling themselves into the future of Internet commerce.
Those websites who continue be ‘old hat’ are falling further and further behind.
Just regular people now expect to be able to ask questions and get answers from
websites and they expect websites to be at least somewhat interactive. The
Internet has always been and still is a platform for information but with Web 2.0 is
has also become a platform for participation.
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Web 2.0 Sites
What Web 2.0 exactly is and why it is the latest wave of the Internet that is
totally here to stay!
New technologies such as blogs, social bookmarking, wikis, podcasts and RSS
feeds are just a few of the technologies that are helping to shape and direct Web
2.0.
Some of the more obvious difference between Web 1.0 and Web 2.0 are:
DoubleClick replaced by Google AdSense, Britannica Online replaced by
Wikipedia, Web Pages replaced by Blogs, Content Management
Systems replaced by Wikis and Directories replaced by Tagging.
Blogging Join the Online Journal craze and learn how a network of web logs can
offer a huge boost of popularity, leads and income to your Online Empire!
Social Bookmarking Social Bookmarking is a recognized way to store, classify, share and
search links through the practice of folksonomy techniques on the Internet. Learn how you can use it to your advantage!
Social Networking Find out how you can have fun and do some serious business at the same
time in this increasingly popular Web 2.0 as used by infamous sites such as Friendster, FacE-Book, MySpace, and more!
Audio/Video/Podcasting In the advent of wide establishment of broadbands and wireless networks throughout the world, these digital entities become more recognized and useful than ever. Here’s how you to use it to maximize your business profits and advantage!
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